If Your AI Strategy Is Passion Instead Of Professionals...

You don’t need more AI. You need ownership. 

In the world of AI, the graveyard is filled with projects that never saw the light of day—not because they lacked cutting-edge algorithms, but because they lacked ownership. At Blue Tusk, we’ve seen this pattern time and again: AI initiatives flounder not for technical reasons, but due to unclear accountability and ownership.

What we see is that in 90% of cases, companies dive into AI with enthusiasm but without a clear owner. Teams are excited about the potential of AI, but when everyone is responsible, no one truly is. This leads to projects that drift, without a champion to steer them towards tangible outcomes.

Here’s where people go wrong: they assume that AI is a plug-and-play solution. But AI is a journey, not a destination. It requires a dedicated navigator—someone who understands the business goals, the data, and the technology, and who can align these elements towards a common objective.

Instead of focusing solely on the tech, consider this: who is the owner of your AI strategy? Who is accountable for its success? When companies assign clear ownership, AI projects transform from abstract ideas into actionable plans that deliver real ROI.

So, here’s a thought: When was the last time you audited your AI initiatives for ownership? Who is the champion driving your automation strategy forward? Do you have the skill internally to do it?